Friday, June 15, 2012 | 10:15 AM
Next week is the Cannes Lions International Festival of Creativity where thousands of creatives from across the globe gather to share and salute the most innovative and successful ad campaigns. In recent years mobile has been more and more a feature of the talks and award winning campaigns. This year the event has gone one extra special step forward with Cannes Lions awards dedicated to specifically mobile. It’s yet another sign of the coming of age of mobile and it’s one of the reasons we’re ecxcited to be at Cannes again this year.
If you’re coming to Cannes, we’d love to see you. If you’re not you can still experience the buzz with our Mobile Mavens hangout.
Mobile magic on the beach
Just down the boulevard from the main Palais we’re holding a Google Creative Sandbox on the Gray D'Albion Beach where there will be demos and talks filled with mobile magic for you to enjoy:
- Fly a Parrot AR.Drone 2.0 quadricopter using its onboard camera to direct upload video to YouTube. All controlled by, you guessed it, a mobile phone.
- Play our new mobile game “Digital Invaders”. Yes it shows how a rich media ad can be enhanced, turning a user's mobile phone into a game controller. Maybe more importantly, it’s kinda fun.
- Get your latest Android fix - dance with your life-size androidify figure or get your own special Androidified beach bag.
All of this and more will be happening at the Google Creative Sandbox. Bookmark this site here to keep track on all the Google activities - while you sip your complimentary smoothies and enjoy the sun, sea and Wi-Fi. And of course the sunset socials and early morning yoga.
Talks and hangouts
We’ve not forgotten to help you exercise your grey matter as well. We have a number of Lightning Talks lined up each day from the top creatives from agencies including AKQA, Poke and BBH where mobile is sure to figure. You’ll also experience first-hand and get the lowdown on the re-brief projects including Coke and Volvo where mobile was pivotal.
And if you not coming to Cannes?
Don’t worry you’ll still be able to tune into our special Mobile Mavens G+ hangout on air on Wednesday afternoon at 9.15 am EST, 3.15 pm (CET). In partnership with the Mobile Marketing Association, we’ll be interviewing the mobile movers and shakers, post-mobile awards, to share with you what’s creating the mobile buzz at Cannes. Follow the Google+ Creative Sandbox page here and watch our for another blog here next week on how to join us.
We look forward to an incredible week and hope to see you at the hangout or in sunny Cannes.
Posted by Matt Brocklehurst, Product Marketing Manager, Mobile Ads